Post Seven Sleep
Meet
Post Seven Sleep
When we started building Post Seven, it was to tackle the core issue in our urban living lifestyle: getting a good night's sleep. We studied the science and identified the problem. Then, we designed a solution so simple, you'd forget it was technology.
— Founder, Post Seven SleepMission
Protect circadian health in a modern, screen-driven world.
To protect circadian health in a modern, screen-driven world by making evening blue light control simple, accessible, and habitual. After 7 PM, we help people protect their sleep so they can recover better, think clearly, and perform consistently.
Vision
Sleep as biological infrastructure, not a luxury.
To build the leading circadian protection and sleep lifestyle brand that reframes sleep as biological infrastructure, not a luxury, and integrates lifestyle discipline into modern routines so it becomes a global standard for how people live, work, recover, and perform.
I'm Percy Bharucha, a Mumbai-based fitness professional and Ironman finisher who has spent nearly a decade working closely with clients on health, recovery, and performance.
The idea for Post Seven began about six years ago while I was training for the Ironman and struggling to recover efficiently while still needing to wake up early for long training sessions. Combined with the habits of modern urban living, my recovery started to suffer, and I began searching for a more natural solution instead of relying on sleep aids like melatonin. That search led me to amber-tinted sleep glasses, which gradually became part of my nightly routine to disconnect from screens and prepare my body for rest. Over time, I noticed significantly better recovery and stronger performance the next day.
What I realized along the way was that good sleep isn't just important for elite athletes, but was equally critical for hardworking professionals and people who take their health seriously. We adapted the science to make these glasses practical for everyday life, ensuring they are comfortable enough to wear in the evening and simple enough to use daily — because when you compromise on sleep, you compromise on everything.
Post Seven was created from that personal experience and built around a simple idea:
Wear them when the sun sets!
